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Magpies Softserve:
scratch made Softserve
and Softserve Pies in Los Angeles
Made to lift a smile, spread a little happiness, and bring people together.
Magpies Softserve is a chef owned dessert shop in Los Angeles, built around scratch made softserve and inventive Softserve Pies made with real ingredients, not pre made mixes. Everything we do is rooted in culinary craft, creative expression, and a deep connection to our local neighborhoods. We make bold, nostalgic flavors that bring people together. Whether you are celebrating something big, grabbing a quick treat, or just looking for a little joy, Magpies is a place to gather, connect, and experience dessert made with love.
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Choose Your Toppings
White ChocolateWaffle Cones
GrahamStreusel
Maple CoconutChips
ButterscotchRice Krispies
ToastedAlmonds
ChocolateCoveredHoneycomb
ChocolateCookieCrumble
RainbowSprinkles
BrownieBites
CandiedPecans
BrownSugar
Oats
HazelnutWafers
MagpiesOrigin Story
Magpies Softserve began with a simple idea: to reimagine Softserve through the lens of chefs. Founded by partners Warren and Rose Schwartz, both classically trained chefs with deep roots in the Los Angeles food scene, Magpies was born from a love of nostalgic desserts and a desire to give them a modern twist.
We started with a question: What if Softserve could be more than just a base for sprinkles? What if it were made from scratch, with real ingredients and creative flavors inspired by classic desserts, flavors that evoke joyful memories from the past?
With that vision, we opened our first shop in Silver Lake in 2016. Our approach was simple: no shortcuts, no premade mixes, and always a chef’s attention to flavor, texture, and hospitality, rooted in the feeling of welcoming guests into our home.
We didn’t expect to spark a movement. But our Softserve and Softserve Pies quickly built a loyal following, foodies, kids, grandparents, vegans, dairy lovers, skeptics turned believers. People came not just for dessert, but for a moment: a birthday celebration, a breakup cure, a random Tuesday pick-me-up.
What began as a passion project has grown into a small family of shops across Los Angeles, each one deeply connected to the community it serves. We’re still experimenting, still curious, still chasing that perfect moment. And every dessert we make is guided by the belief that started it all.
More about MagpiesWe started with a question: What if Softserve could be more than just a base for sprinkles? What if it were made from scratch, with real ingredients and creative flavors inspired by classic desserts, flavors that evoke joyful memories from the past?
With that vision, we opened our first shop in Silver Lake in 2016. Our approach was simple: no shortcuts, no premade mixes, and always a chef’s attention to flavor, texture, and hospitality, rooted in the feeling of welcoming guests into our home.
We didn’t expect to spark a movement. But our Softserve and Softserve Pies quickly built a loyal following, foodies, kids, grandparents, vegans, dairy lovers, skeptics turned believers. People came not just for dessert, but for a moment: a birthday celebration, a breakup cure, a random Tuesday pick-me-up.
What began as a passion project has grown into a small family of shops across Los Angeles, each one deeply connected to the community it serves. We’re still experimenting, still curious, still chasing that perfect moment. And every dessert we make is guided by the belief that started it all.
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"Dessert should be joyful. Softserve should be memorable. And good food, when made with love, brings people together."
– Warren Schwartz
What our critics are saying.
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