Magpies introduction

Watch the 75-second film with spoken visual descriptions and English captions. This version replaces the original song with narration of the same pictures and on-screen text.

Read the transcript Download English captions Return to the homepage video

Transcript and visual description

The narration reads the film’s title cards and describes the preparation, desserts, toppings, and shop scenes. There is no song or other spoken dialogue in this version.

  1. 0:00 — Magpies Softserve. Silver Lake, Tarzana, and Highland Park.
  2. 0:04 — Chefs sprinkle crumbs onto a tray, then pipe whipped toppings onto pies.
  3. 0:10 — Whole pies rotate, decorated with drizzles, fruit, whipped cream, and rainbow sprinkles.
  4. 0:17 — Chef inspired Softserve. A cup holds swirled flavors and crunchy toppings.
  5. 0:23 — Pie slices show pink, cream, and pale green layers, crumb crusts, and whipped toppings.
  6. 0:30 — Tall Softserve swirls fill cups. Rainbow sprinkles fall onto a chocolate swirl.
  7. 0:38 — Cookies and cream and pale green pie slices rotate.
  8. 0:44 — It's all about ingredients.
  9. 0:48 — Choose your toppings. Bowls of sprinkles, cone pieces, and cookie crumbs fill the screen.
  10. 0:56 — Hands add toppings to Softserve. Staff prepare desserts and hand out a cone.
  11. 1:06 — A staff member presents a finished cup.
  12. 1:11 — Only available at Magpies Softserve.