MagpiesLoving yourself more and more truly and fullyMagpiesLoving yourself more and more truly and fullyMagpiesLoving yourself more and more truly and fullyMagpiesLoving yourself more and more truly and fullyMagpiesLoving yourself more and more truly and fullyMagpiesLoving yourself more and more truly and fullyMagpiesLoving yourself more and more truly and fullyMagpiesLoving yourself more and more truly and fullyMagpiesLoving yourself more and more truly and fullyMagpiesLoving yourself more and more truly and fully{{current_slide_index}}/{{total_slide_count}}prev/next
Welcome to Magpies Softserve
Made to lift a smile, spread a little happiness, and bring people together.
Magpies Softserve is a chef-owned dessert shop based in Los Angeles, known for scratch-made soft serve and inventive Softserve Pies crafted with real ingredients, never pre-made mixes. We bring people together around bold, nostalgic flavors, rooted in culinary expertise, creative expression, and a deep connection to our neighborhood communities. Whether you’re here for a celebration, a quick treat, or a simple moment of joy, Magpies is a place to gather, connect, and experience dessert made with love.
Magpies Softserve began with a simple idea: to reimagine Softserve through the lens of chefs. Founded by partners Warren and Rose Schwartz, both classically trained chefs with deep roots in the Los Angeles food scene, Magpies was born from a love of nostalgic desserts and a desire to give them a modern twist.
We started with a question: What if Softserve could be more than just a base for sprinkles? What if it were made from scratch, with real ingredients and creative flavors inspired by classic desserts, flavors that evoke joyful memories from the past?
With that vision, we opened our first shop in Silver Lake in 2016. Our approach was simple: no shortcuts, no premade mixes, and always a chef’s attention to flavor, texture, and hospitality, rooted in the feeling of welcoming guests into our home.
We didn’t expect to spark a movement. But our Softserve and Softserve Pies quickly built a loyal following, foodies, kids, grandparents, vegans, dairy lovers, skeptics turned believers. People came not just for dessert, but for a moment: a birthday celebration, a breakup cure, a random Tuesday pick-me-up.
What began as a passion project has grown into a small family of shops across Los Angeles, each one deeply connected to the community it serves. We’re still experimenting, still curious, still chasing that perfect moment. And every dessert we make is guided by the belief that started it all.
"Dessert should be joyful. Softserve should be memorable. And good food, when made with love, brings people together."
– Warren Schwartz
“Our favorite spots across the country are taking the soft-serve you know and love and turning the volume up to 11.”Bon Appetit“Why you'll probably want to head to Silver Lake for soft serve, even in the rain... The corn almond is also a shining example of the couple's scientific approach to creating flavors.”Los Angeles Times“The 5 Ultimate American Soft-Serve Spots to Hit Up This Summer.”Vogue“...Instead of relying on powders and mixes, Schwartz and his team will be crafting true soft serve from scratch, and making the ingredients in house as well.”Eater“This fancy Silver Lake soft serve is the dessert of the summer... Magpies is planting the seeds of a machine-dispensed dessert revolution.”Los Angeles Magazine “Chefs Warren and Rose Schwartz make everything from scratch, including the ice cream base.”Food NetworkWhat our critics are saying.
