The Softserve Pie
A Slice of Something Bigger
Magpies Softserve Pies started with a simple idea. What if Softserve could go home with you and still feel like a celebration? Each Softserve pie is made from scratch, with chef made Softserve, handmade crusts, layered textures, and thoughtful toppings. You will find both seasonal and signature flavors, all rooted in creativity and community. They are served across Los Angeles and at places we are proud to be part of, like the Hollywood Bowl.
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"What began as a creative solution has become one of our proudest and most delicious innovations."
– Warren SchwartzHow the Softserve Pie Was Born
After opening Magpies in the summer of 2016 and approaching our first winter season, we faced a big question: Would people still walk through our doors for soft serve on a cold, rainy day? We knew that frozen desserts were enjoyed year-round, but we also knew we needed something guests could take home, stash in their freezer, and enjoy on their own time.
A few years before Magpies opened, I was running a hotel restaurant and had lost my pastry chef. While I searched for a replacement, Rose stepped in with an idea: she suggested using our small Italian machine at home to make ice cream, fill pie shells, and bring it to the restaurant. With my very limited pastry skills, I could still top it and serve it, and to my surprise, the pies were a hit. That experience planted the seed for what would later become the Magpies Softserve Pie.
During the final weeks of our first summer at Magpies, Rose suggested we try building pies using our most popular Softserve flavors and toppings. At first, sales were slow, people weren’t quite sure what to make of them. But word spread, and demand grew. Today, Softserve Pies are a major part of our business. They’re available not only in our shops, but online and at iconic venues like the Hollywood Bowl.
More about MagpiesA few years before Magpies opened, I was running a hotel restaurant and had lost my pastry chef. While I searched for a replacement, Rose stepped in with an idea: she suggested using our small Italian machine at home to make ice cream, fill pie shells, and bring it to the restaurant. With my very limited pastry skills, I could still top it and serve it, and to my surprise, the pies were a hit. That experience planted the seed for what would later become the Magpies Softserve Pie.
During the final weeks of our first summer at Magpies, Rose suggested we try building pies using our most popular Softserve flavors and toppings. At first, sales were slow, people weren’t quite sure what to make of them. But word spread, and demand grew. Today, Softserve Pies are a major part of our business. They’re available not only in our shops, but online and at iconic venues like the Hollywood Bowl.