Magpies Softserve Pies began with a simple idea: what if Softserve could go home with you, still feeling like a celebration? Each pie is crafted from scratch, combining chef-made softserve with handmade crusts, layered textures, and thoughtful toppings. Available in both seasonal and signature flavors, our pies are a joyful expression of creativity and community, served across LA and at iconic spots like the Hollywood Bowl.
"What began as a creative solution has become one of our proudest and most delicious innovations."
– Warren Schwartz
How the Softserve Pie Was Born
After opening Magpies in the summer of 2016 and approaching our first winter season, we faced a big question: Would people still walk through our doors for soft serve on a cold, rainy day? We knew that frozen desserts were enjoyed year-round, but we also knew we needed something guests could take home, stash in their freezer, and enjoy on their own time.
A few years before Magpies opened, I was running a hotel restaurant and had lost my pastry chef. While I searched for a replacement, Rose stepped in with an idea: she suggested using our small Italian machine at home to make ice cream, fill pie shells, and bring it to the restaurant. With my very limited pastry skills, I could still top it and serve it, and to my surprise, the pies were a hit. That experience planted the seed for what would later become the Magpies Softserve Pie.
During the final weeks of our first summer at Magpies, Rose suggested we try building pies using our most popular Softserve flavors and toppings. At first, sales were slow, people weren’t quite sure what to make of them. But word spread, and demand grew. Today, Softserve Pies are a major part of our business. They’re available not only in our shops, but online and at iconic venues like the Hollywood Bowl.
